This order, which comes into force on 29 September 2022, is made under the Major Events Management Act 2007 (the Act). It relates to the FIFA Women’s World Cup Australia & New Zealand 2023, a football tournament and associated preliminary events, which will take place in New Zealand and Australia between 22 October 2022 and 20 August 2023. The protection period is from 29 September 2022 until 19 September 2023, approximately 3 weeks before the event starts up until 1 month after the event ends.

This order—

• declares the event to be a major event:

• identifies the major event organiser for the event:

• declares the protection period for the event:

• declares emblems and words to be, for that period, major event emblems and major event words.

Subpart 2 of Part 2 of the Act contains protections against ambush marketing by association. Those protections restrict, during the protection period for a major event, a person’s ability to make a representation (for example, in an advertisement) suggesting that there is an association between the major event and goods or services, a brand of goods or services, or a person who provides goods or services. There is a presumption that a representation that includes a major event emblem or major event words suggests such an association.

The FIFA World Cup Qatar 2022, an international men’s football competition, will be held during the protection period stated in this order for the FIFA Women’s World Cup Australia & New Zealand 2023. The protections in this order apply only to the FIFA Women’s World Cup Australia & New Zealand 2023 and do not apply in relation to the FIFA World Cup Qatar 2022.